Post by account_disabled on Mar 7, 2024 10:34:32 GMT 2
How does our target search for information on the web? How do you read and consume online content? How do you approach the content you intercept online? What is his level of attention and the average time in which he consumes the contents? What are the potential difficulties the user might encounter in learning the information? What are the memorization mechanisms and cognitive biases that are activated? Knowing this information and having data on cognitive efforts is very useful for designing quality content capable of arousing interest in users and for respecting the times for using the content to which they are accustomed. To be clear, a study carried out by Nielsen in 2008 reveals that users limit themselves to reading only 20-28% of the page.
After which the cognitive effort required to continue reading Greece Telegram Number Data the information increases by 11% for every 100 additional words. Define and study the target As with any successful marketing activity, it is also important for a content design strategy to define and study the target we intend to address . The steps that must be respected are: Socio-demographic analysis: who is the target? What age group is it in? In which geographical area is it located? Analysis of needs and requirements: what does the target we have identified look for online? How do you carry out your research? What elements do you think are important when choosing a product/service? Analysis of desires and communication.
What do the targets look for from us? What desire or need can we offer a solution to with our products/services? How can we intercept them naturally, without being aggressive? How can we communicate effectively and appropriately? Ultimately, in these preliminary phases it is essential to maintain focus on the audience, study it, analyze it and know it thoroughly. audience written on a blackboard surrounded by arrows to symbolize the importance of the audience in content design Define the format and design the content After having collected the data on the target that will intercept our contents, we can move on to the actual planning phase. It is now necessary to establish the most suitable format to respond to the user's needs.
After which the cognitive effort required to continue reading Greece Telegram Number Data the information increases by 11% for every 100 additional words. Define and study the target As with any successful marketing activity, it is also important for a content design strategy to define and study the target we intend to address . The steps that must be respected are: Socio-demographic analysis: who is the target? What age group is it in? In which geographical area is it located? Analysis of needs and requirements: what does the target we have identified look for online? How do you carry out your research? What elements do you think are important when choosing a product/service? Analysis of desires and communication.
What do the targets look for from us? What desire or need can we offer a solution to with our products/services? How can we intercept them naturally, without being aggressive? How can we communicate effectively and appropriately? Ultimately, in these preliminary phases it is essential to maintain focus on the audience, study it, analyze it and know it thoroughly. audience written on a blackboard surrounded by arrows to symbolize the importance of the audience in content design Define the format and design the content After having collected the data on the target that will intercept our contents, we can move on to the actual planning phase. It is now necessary to establish the most suitable format to respond to the user's needs.