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UX Project ArticlesWeb Design, CRO and UX by Digital Marketing Institute Most people are aware of the importance of UX in any marketing strategy. But did you know that UX is not just a once-off action: it is actually a process of putting the customer at the center of your strategy, and making commercial decisions based on real customer data. How can you achieve excellent UX? In this article we’ll look at 10 strategies for any successful UX project, whether you do it in-house or with the help of an external consultant. This article is adapted from a recent Digital Marketing Institute podcast where Will Francis discussed UX with Brian Herron, of award-winning UX agency Each&Other. What is UX? Is UX simply all about design, and just creating a delightful customer interface?
Or is it more about planning and strategy? In reality, it involves all those things… And then some more. WhatsApp Number When people think about UX, they think of the user interface (UI): that’s everything that you see, touch, and interact with on screen. It’s the way a website looks, or what you're tapping at on your phone. People might also think about customer experience (CX), which is the sense of all of the loyalty you've built up, the feeling people have of doing business with you, and the ease with which they do it. UX fits in the middle of all this. It's a way of understanding the CX that you want to create, the experience that you're trying to get to, and then matching it up to a UI that's actually effective. “
And really, that's all that UX is. It's a way of making decisions based on real customer data. It's a way of parsing out the impact you want to achieve for the business, and then ultimately turning it into a user interface. It's really a mindset more than anything else” Brian Herron What does UX deliver? UX aims to deliver digital assets that meet customers’ needs and also serve business goals. In fact, you can think of it as the space in which digital assets, user needs, and business goals intersect. The digital assets The digital assets, such as a web page or an app interface, are the most tangible deliverables from a UX project. These should be developed based on solid user research. Only then can you prototype and test them with user groups.